Welcome flow · see before you buy
What Legeakademiet's
welcome flow
could be
Built from your real Klaviyo data. Yours to see – in full – before you decide anything at all.
01 How we built this
We read your five welcome emails – then we signed up as a parent
We pulled the last 90 days from your Klaviyo flow – every open, click and krone – then subscribed and lived it. The numbers tell us where the revenue leaks; becoming the subscriber tells us why.
Your real welcome sequence
Five emails over ~25 days, pulled straight from Klaviyo – exactly as sent. One earns DKK 167,000 in 90 days; the other four, together, earn under DKK 4,200.
We became the customer
We subscribed, waited, and logged everything that arrived – and everything that didn't, including an Email 5 that never sent at all. What follows is that experience, email by email.
02 Start here
Legeakademiet is not starting from zero
Before anything else – here is what already works. This is one of the strongest foundations in Danish e-commerce.
Email 1 is world-class
A 74% open rate and DKK 167,000 in 90 days from a single welcome email. That's extraordinary brand trust – and a blueprint the other four can learn from.
An audience that wants you
Open rates run 51–74% across all five emails, on top of 22,915 Trustpilot reviews at 4.8/5. They're not the problem to solve – they're already listening.
A warm, family voice
Legeakademiet sounds like the Legetanter – Ann & Jane, personal and unmistakable. That tone is a real competitive moat most shops never find.
03 The flow
One email earns DKK 167K.
The next four earn almost nothing
Email 1 brings in DKK 167,000 in 90 days. Emails 2–5 together earn under DKK 4,200 – and most subscribers never even receive them. Tap any email to see why.
04 Built in real HTML
These aren't slides – they're real, scrollable mockups.
Each “could be” email is built in real HTML – on your brand, responsive, and scrollable right here in the phone, not a flat picture. They're directional mockups, not final designs: the next step is turning the approved direction into production-ready, send-tested emails.
05 The unclaimed revenue ledger
Revenue you've already earned – and aren't collecting
Not a forecast or a hopeful round number. Arithmetic – assembled line by line from your last 90 days in Klaviyo, using your own conversion rates and conservative benchmarks.
Two of these – fixing skip rates and adding a first-order code – are technical, week-one changes that need almost no design work, and together they add over DKK 650,000 a year on their own.
How the ledger is built
Each line is incremental order rate × delivered volume × AOV, annualised. Targets use your own Email 1 (6.2% order rate, DKK 167K) or a conservative benchmark – whichever is lower. Seasonality (Danish Q4 can add 40–60%) is deliberately left out. The method is shown, not hidden – that's what makes the total credible.